Thepma.org

CODES

Join the PMA Today | The PMA

Join the PMA Today PMA membership provides you up-to-date access on the industry's top issues, as well as opportunities to network and connect with industry leaders.

CODES

Affiliate Channel Growth: in trying times | The PMA

Maryellen has been in the affiliate space on the publisher, advertiser, and platform side of the business. She started as a content publisher and social influencer (before there was even a word for it), but made the move to the advertiser side by first working for an agency managing programs like philosophy.com, Charlotte Russe, Plastic Jungle, DownEast Basics, David’s Cookies, Roots Canada ...

CODES

PMA Survey | The PMA

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

CODES

Affiliate Marketing and the California Consumer Privacy ...

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

CODES

What You Should Know About Performance Marketing | The PMA

What You Should Know About Performance Marketing Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click.

CODES

PMA Member Resources | The PMA

PMA Member Resources Whether you’re an advertiser, publisher, network or agency, the PMA is committed to making sure your voice is heard on issues facing the industry, to help set standards and to illustrate the benefits of performance marketing to a broader business audience.

CODES

Meet the PMA Team | The PMA

The 2013-2014 PMA Board of Directors Board President Brian Littleton CEO & President, ShareASale.com, Inc. PMA Governance Committee Chair Brian is the founder and CEO of ShareASale – a retail Performance Marketing Network with over 4,000 Merchants. Brian is a two-time winner of the Affiliate...

CODES

Maryellen Garasky, Author at The PMA

Affiliate Channel Growth: in trying times. All indicators point to the need of affiliate now more than ever before. Brands should diversify their revenue streams and the affiliate channel's pay for performance and not for access model allows advertisers to mitigate advertising risk....

CODES

The GDPR and Affiliate Marketing: What You Need To Know

At the PMA, we have been receiving a lot of questions about the GDPR and how it relates to affiliate marketing. With the help of the Compliance Council, I have come up with some basic information you need to know plus a roundup of great resources written by PMA members that go into even more detail.

CODES

PMA Virtual Roundtable: COVID-19 and Affiliate Marketing ...

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

CODES

PMA Publisher Recruitment Council | The PMA

Seth Goroff has been working in the Affiliate Marketing space for over a decade with experience in all areas of the digital industry. With his start on client side, he launched, managed and optimized 5 individual brands before moving over to a global agency, Dentsu Aegis (iProspect), where he oversaw the Affiliate Marketing practice for the US & CAN.

CODES

PMA Announces 2020 Board of Directors | The PMA

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

CODES

PMA Virtual Round Table: Performance Marketing Strategies ...

As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants are addressing and handling their planning and strategies going into Q3.

CODES

PMA Councils | The PMA

PMA Councils PMA Councils examine how trends, issues, challenges, benefits and new technologies impact their specific subject area and then take action to share findings and conclusions with the community at large

CODES

PMA Membership Details | The PMA

Membership Benefits Include: Your name (Member’s First and Last Name) listed on the PMA website in our Solopreneur Membership Directory. Access to exclusive PMA Industry Reports, Podcasts and Updates providing access to case studies, best practices and wisdom shared by industry peers.

CODES

Adapting to Remote Work | The PMA

Thanks to the Coupons and Deals Council, chaired by Craig McGlynn of ParterCentric for pulling this post together!. Life has suddenly changed due to the global “Shelter in Place” phenomenon we have experienced in the early months of 2020. For huge segments of the population, families are forced to live and work together 24/7 – which is a new challenge for all of us.

CODES

Gender Bias in Search Marketing | The PMA

I recently ran across a great article about gender bias in the search marketing space.It states that women in the search marketing industry are undervalued by 21 percent in terms of what they are paid relative to their male counterparts.

CODES

PMA Free Downloads | The PMA

Thank you for your interest in the Performance Marketing Association resources. We strive to provide valuable information for our industry. Below is a list of all the free PMA downloads to view/download. We hope that you will confirm signing up for our mailing list to...

CODES

mobile marketing Archives | The PMA

The Top 5 Pay-Per-Call Marketing Mistakes You Should Avoid. If done properly, mobile affiliate marketing can be a thing of beauty, and a big moneymaker too.

CODES

Performance Marketing Study Available for Download | The PMA

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

TOP